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With the inter-cultural relations between Chinese people and Tanzanians consistently growing, Chinese TV dramas and movies have gained popularity and become a significant cultural force in building relations between the two countries.

The 2015 Beijing TV Dramas & Movies Broadcasting Exhibition will feature acclaimed TV shows and blockbuster movies such as 'The Young Doctor', 'The Sweet Burden', 'The Mi Family's Marriage', 'Ordinary World', 'Love Is Not Blind', '20 Once Again', 'A Wedding Invitation', and 'The Left Ear' ' scheduled to air in Tanzania in the course of the year.

Promotional activities in other African countries including Kenya and South Africa will follow with pay television Company StarTimes Media set to broadcast the same on their terrestrial and satellite platforms, which will play a significant role in popularizing Chinese culture in Africa.

Speaking during the press conference, the Deputy Director of the Beijing Municipal Bureau of Press, Publication, Radio, Film and Television, Yang Peili noted that Tanzania remains China's strategic partner and enhancing their cultural relations through broadcasting content presents a unique platform to reach out to the majority of households.

"The exhibition which typically presents Beijing local TV dramas and films will continuously enhance the publicity of their broadcast content in Tanzania and Africa at large," she said.

"An estimated total of 30 TV dramas and movies will be aired in Tanzania and other Africa countries in the course of a year so as to cement the inter-cultural relations between our African friends and Chinese people."

In recent years, the burgeoning TV dramas and films industry has greatly enriched people's lives with such exhibitions facilitating the local industry to go global while presenting a new milestone in promoting inter-cultural relations between countries.

As a part of the '2015 Beijing TV Dramas & Movies Broadcasting Exhibition' entity, the launch ceremony will be held in South Africa, which will be graced by Beijing Municipal authorities.

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Huanghe Lou

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